Smarter, faster and better trading tools for media agencies. 

Brandscreen Inc. is a technology company dedicated to serving large media agencies with smarter, faster and better tools for planning and buying online advertising. Brandscreen is driven by the emergence of 'real-time' ad exchanges such as Google's AdX2, AppNexus, FIM, Microsoft's adECN and Yahoo's APT' and the enormous improvement in ROI these exchanges allow media traders to achieve. This is one of the newest and fastest-growing areas of the entire internet-advertising industry, and Brandscreen is at the leading-edge of this technology on a global basis.



'Brandscreen DSP' is a 'Demand Side Platform'. It allows media buyers to find, compare, buy and manage campaigns across multiple channels, ad servers, exchanges and networks; all from a single screen. Brandscreen DSP (TM) is a 'cloud-based SaaS', which means that it's fast, reliable, secure and 'always-on'.

  • Access:

    Brandscreen provides access to multiple marketplaces (pools of liquidity), including publishers, exchanges and networks, via direct integration with ad servers, exchanges themselves, and inventory management systems. Brandscreen has existing contracts in place with most of the major ad exchanges.

  • Optimization:

    The theoretical ROI improvements have been known for ages, and now we have the results to prove how realtime bidding out-performs non-realtime by significant margins. Brandscreen is currently expanding its IP in the area of high frequency / real-time bidding (‘RTB’), and has already demonstrated strong thought-leadership and development competence in the area of RTB.

  • Comparison:

    The major ad exchanges are not connected to each other. Brandscreen generates efficiencies through proprietary comparison algorithms.

  • Data Aggregation:

    Brandscreen has incorporated several key data sources, including Nielsen and comScore, to provide a single-set of planning and buying tools.

  • Efficiency:

    Brandscreen fits inside your current workflow. It saves planners and buyers time by simplifying and streamlining several core processes. These include end-to-end on-screen trafficking using IAB-compliant electronic IOs.

 

Latest News

Hilton Hotels Puts Creative Biz Into Review

CHICAGO (AdAge.com) -- Hilton Hotels has placed its creative advertising account in review, a spokesman said.


Beverage Giants Team Up in Campaign to Remove Soda From Schools

NEW YORK (AdAge.com) -- As the beverage industry comes under assault with proposed sugar taxes in several parts of the county, normally fierce rivals Coca-Cola, PepsiCo and Dr Pepper Snapple Group have begun running print and TV ads touting their joint initiative to remove full-calorie soft drinks from schools across the country.


A 'Breech' of Ad Policy?

NEW YORK (AdAge.com) -- Looks as if someone else may have their knickers in a twist over the way two Super Bowl commercials featuring pantsless actors were aired back to back during the game.


Newsfeed courtesy of www.adage.com