BRANDSCREEN DSP is a Demand Side Platform, connecting media buyers directly to multiple display advertising marketplaces

BRANDSCREEN DSP

• Replaces the time-consuming RFP/Offer with a "Buy it Now" capability.
• Publishers load your trade rate card, discounts and commissions, alongside last-minute discounts and offers.
• Platform sits alongside (does not replace) the media buyer-sales person relationship.
• Build data-driven schedules with a massive improvement in speed and quality.

Forward Guaranteed:

• Problem: Slow, Complex, Manual, Expensive
• Solution: Automated, Higher productivity, Better ROI, Essential to maintain competitive edge

RTB:

• Real-Time Bidding = high-frequency, impression-level auction mechanism
• Multiple exchanges: Google AdX2, Pubmatic, Rubicon Project, OpenX, AdMeld
• Machine Learning optimization