The first job of a DSP is to connect your buyers and traders with 100% of available supply. Brandscreen brings all the major exchanges within a single, self-serve buying platform, connecting you with Google DoubleClick AdX, Rubicon, AdMeld, Pubmatic, OpenX and ContextWeb. In Australia alone, Brandscreen is already seeing over 250 milion impressions available every day, covering over 2.3 million websites * Feb. 2011
In the business of 'real time media trading', low-latency, high-speed infrastructure is essential, and that calls for local co-location of critical data center infrastructure alongside the exchange itself - just like in the financial markets. Brandscreen is the only DSP in the Asia-Pacific region to have purpose-built its own infrastructure to fulfil the needs of agencies in Australia, China, Japan, Korea, India, Singapore and Hong Kong.