You can execute campaigns with Brandscreen in one of two ways:
1. Use Brandscreen as a fully featured end-to-end display ad platform; the platform includes a fully-featured ad server, creative library and reporting & analytics suite.
2. Use Brandscreen to buy media, but serve the ads with your existing agency ad server; Brandscreen is integrated with major ad servers including DoubleClick, OpenX, Atlas, Facilitate, MediaMind and MediaPlex.
Brandscreen retargeting and conversion tags can be loaded directly onto the advertisers websites, or can be piggybacked on your existing ad server tags. Since you own and control all the data, Brandscreen is an ideal remarketing platform.
To keep life simple and the numbers transparent, at the end of each month, Brandscreen sends you a single invoice.