"The Debate" is a column focused on the current debate around ad targeting and consumer privacy. Today's article is written by Auren Hoffman, CEO, Rapleaf. IP addresses are the fabric of the Internet— they are the “To” and “From” stamps that make delivering messages between computers possible.  While they are necessary to route information from computer to [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Conversational Display Ads Ripple6 announced that it is incorporating real-time conversations into display ads with its SocialAd and Socialite offering: "[Each incorporates] real-time comments from social networking conversations directly into online display ads and, as a result, enhance consumers’ interaction rates with the ads." The company [...]

"Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rob Leathern, CEO of XA.net, an online advertising company. It’s a convenient fiction: the CPMs garnered from real-time bidding (RTB) are high and going higher right now, taken by [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Online Ads And News In The WSJ's Heard On The Street column, Martin Peers looks how online ad revenue is affecting newspapers and questions whether online ads are helping or that print has fallen through the floor. He notes, "At the Times Co., print-ad revenue for [...]

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Amiad Solomon, Founder & President at Peer39. In an effort to improve the accuracy of its search engine, Google recently acquired Metaweb, a semantic Web company with a robust database [...]

David Kenny's next stop after Publicis VivaKi is Akamai where he'll become President. According to a press release, he will be "responsible for leading Akamai's business operations, including the company's product groups; global sales, services, and marketing; engineering; and networks and operations." Akamai adds an agency player and former CEO of Digitas to its [...]

Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco.  He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group. I have received an overwhelming amount of feedback from my last missive.  I [...]

Matt Wasserlauf is CEO of BBE, an online video advertising company. AdExchanger.com: In a nutshell, what problem(s) is BBE solving today? MW: BBE is providing efficiency and effectiveness in online video.  Efficiencies are captured by price, but not only price.   We built VINDICO, our proprietary video ad-server and tracking system to remove the speed bumps and make [...]

BuzzLogic announced recently that former OMG businessintelligence exec John Donahue was hired as CTO. Read the release. The company also announced yesterday that it has raised $8 million in Series B financing Adams Capital Management with participation from Ackerley Partners. Read the release. Donahue discussed the ad industry and his new role. AdExchanger.com: Looking at [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. AdMeld And The Media Trust On Malvertising With malvertising posing a threat to online display advertising, The Media Trust and AdMeld have formed a new partnership according to an article from Joe Mandese of MediaPost. Mandese writes, "The Media Trust is part of a [...]