BRANDSCREEN SSP is a Supply Side Platform, connecting publishers directly to the screens of media buyers

BRANDSCREEN SSP

• A new, 'automated' sales channel
• Sell directly to agencies based on business rules
• Platform sits alongside your existing human sales force
• Higher yields, lower cost of sales

Problem:

• High cost of sales
• Too much unsold inventory
• Poor yield on Tier 2

Solution:

• End to End Electronic IO
• Lower cost of sales
• Better yield on Tier 2
• Far greater grip & control versus use of ad nets
• Best defense against Google