Brandscreen has developed and operates a sophisticated suite of advanced proprietary advertising technologies

  • High-Powered SaaS: Operates in the cloud, running on Amazon EC2, using large-scale computing power. The platform is eminently scalable
  • Microsoft BizSpark Partner
  • Proprietary Optimization Systems: Data mining, machine learning, artificial intelligence, statistical analysis and other algorithm-powered optimization and decision-support functions.
  • OpenMediaBase: OMB is a single, synchronized index of media owners, media brands, media channels and ad slots.
  • OMB maps all ad-supported pages across the ad-supported internet, and helps agencies to resolve the messy mismatch between ad servers, publisher sales systems and ratings agencies.
  • Deep programmatic integration: Brandscreen has integrated with data providers, ad servers, exchanges and other third-parties to bring data-driven media buying
  • IAB Electronic Insertion Order: Brandscreen is compliant with the IAB’s electronic IO.

Data Management & Mining

Brandscreen's search engine indexes all ad slots in the ad-supported internet

Brandscreen syncs with ad servers to query availability based on ad server forecasts

Sellers provide price and availability rules

Brandscreen syncs the data sets to determine which ad units can be sold