Global Leader in RTB
Brandscreen is a world leader in real-time media trading technology. We provide the underlying infrastructure, optimization intelligence and applications that power many of the world's leading media trading desks. The CORTEX white-label trading platform from Brandscreen is used by media agencies and ad networks to help them build state-of-the-art, real-time media trading practices.
Brandscreen opens office in Shanghai to further expand Asia coverage
RTB now the dominant global media trading standard
RTB ecosystem delivers transparency and efficiency, at scale
CORTEX Real Time Media Trading Platform: Market Leader in Asia
Real Time Bidding ('RTB') is now the dominant technology standard for the automated trading of display media. Just as high frequency automated trading systems have replaced human market makers and brokers in the financial world, 'DSPs' are being used by media buyers to buy advertising in a highly automated, programmatic manner. Brandscreen allows buyers to target online users in 'real-time'... while users are IN the browser.
Each user is individually identified, individually valued, and individually served an ad impression. The advent of 'addressable advertising' is positioned to encompass all forms of digital media, across devices, apps and browsers. RTB is a truly disruptive technology that is redefining every aspect of media, marketing and advertising.