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SYDNEY, Australia — March 31, 2015 Zenovia Digital Exchange Corporation (“Zenovia”), owner of the Brandscreen demand-side platform (“DSP”) used by leading digital agencies, brand advertisers, and media trading desks, has sold its Australian subsidiary and associated assets and obligations, along with the Brandscreen platform to its Sydney-based management team and investor group for an undisclosed […]
Many will say it is the algorithms used by a DSP that set it apart but there is more in common with DSPs than there are differences and it is the things that set a DSP apart that are important when choosing where and how to spend your programmatic ad spend.
Demand side ad platform Brandscreen has taken Adstream’s global head of digital Robert Manning as the Vice President for Asia Pacific. Brandscreen was bought out by American digital exchange company Zenovia after going into administration following christmas last year, allowing the Australian company to stay afloat and continue trading.
Brandscreen and XL Axiata Forge International Partnership to Transform Programmatic Marketing in Asia Pacific Region Partnership will deliver unique programmatic advertising solution for Indonesia.