Brand screening

Know the name before the name is yours.

Check any name across trademarks, domains, business entities, social handles, and search competition — and get what it all adds up to, scored 0 to 100.

Try:
Knockout screening — not a legal clearance.
How it works

From a name to a risk read in about a minute

01

Enter a name

Type the brand or product name you're considering — no account needed to start.

02

Five checks run live

Trademarks, domains, entities, handles, and search competition — against live public records.

03

Scored 0–100

The findings are weighed by how expensive they are to be wrong about, into one Brand Score.

04

Get a risk read

See where the name looks clear and where you'll want a closer, professional look.

See the whole name, at a glance

One report reads the five checks together — the mark, its class, and whether it's live, next to everything else the name touches.

  • Every conflicting mark with its class and live-vs-dead status.
  • Domains, handles, and entities — held, open, or exact-match — in one view.
  • The Brand Score's composition, so you see the shape of the risk, not just its size.
brandscreen.com/report/brightpath
88
Brand Score
Low Risk

No significant trademark conflicts. Strong domain availability, clean entity record.

TrademarksUSPTO · 4 marks
BRIGHT PATH FINANCIAL
Class 036 · Finance · Live
Similar
BRITEPATH
Class 035 · Marketing · Dead
Dead
Class 042 · Software
No live blocking marks
Clear
Domains5 of 8 open
.com taken.ai open.io open.co taken.net open
EntitiesSec. of State
BrightPath Financial LLC
Delaware · active · 2019
Exact
Handles & Search@brightpath
Instagram openX takenYouTube openSearch: moderate
Why screen

A name can pass four checks and fail the fifth

The .com is open, the handle is free, no LLC has the name — and there's a registered trademark in your class that ends the whole thing. Founders get burned not by the checks they ran but by the one database they didn't think to look in. Screening exists so there is no fifth database you didn't think of.

Every screening runs the same five checks in the same order against live public records, then reads the results together — because a "similar" trademark means something different when the entity record is clean than when it isn't.

The checks

Five checks, one answer

01

Trademarks

Exact and confusingly-similar marks across all USPTO classes — live, pending, and dead, with serials and owners named.

02

Domains

Availability across the extensions that matter — .com, .ai, .io, .co, .net and more — with pricing where they're open.

03

Business entities

Registered LLCs and corporations matching or near your name, state by state, with formation dates and status.

04

Social handles

Whether the handle is open on Instagram, TikTok, X, YouTube and LinkedIn — checked at once, not platform by platform.

05

Search competition

Who already ranks for the name and how hard the first page is to win — the difference between a name you can own and one you'll rent.

The score

The score weighs what can hurt you

Trademarks
Heaviest
Domains
Heavy
Business entities
Moderate
Search competition
Light
Social handles
Lightest

The weighting is also why two names with the same score can read differently: an 88 built on a clean trademark record is a different asset than an 88 propped up by open handles. The report always shows the composition, so you're deciding on the shape of the risk — not just its size.

Live checks

About a minute, checked live

A screening isn't a cached lookup — the checks run against live records while you watch, each one reporting its finding as it lands.

  • Every check visible — what ran, in what order, and what came back.
  • Findings land in plain language: "no exact match," "3 of 5 open."
  • Basic reports finish in seconds; full reports take about a minute — we'll email you if you'd rather close the tab.

Building your full report

Usually takes 45–60 seconds
60%
Domain availability3 of 5 open
Trademark searchno exact match
Business entity search1 exact match found
Social handlesChecking social platforms…
Search competition
AI risk analysis
Who it's for

Catch conflicts before they cost you

Founders pre-filing

Pressure-test a name before you pay for a logo, a domain, or an attorney's clearance.

Naming agencies

Screen a whole shortlist of client candidates fast and present a defensible read.

Product & marketing teams

Vet feature names, sub-brands, and launches inside a larger company.

FAQ

Brand screening, answered

Is this a legal trademark clearance?
No. BrandScreen runs automated knockout screening for informational purposes — it's a fast first look, not a legal clearance and not legal advice. Before you file or commit to a name, consult a licensed trademark attorney. See our Disclaimer for the full picture.
What counts as a "similar" mark?
We surface exact matches plus text-based similarity — phonetic equivalents, alternate spellings, and close variants. Automated screening can't assess design marks, trade dress, or the legal nuance of "likelihood of confusion," which is where an attorney comes in.
Which records do you search?
Federal U.S. trademarks on file with the USPTO (live and dead), state entity registrations, domain registries, the major social platforms, and Google search results. Common-law rights won't appear in an automated check, so absence of a match isn't a guarantee a name is free.
Can it tell me if I can register the name?
No tool can promise registrability. A clean screen is a good sign, but the USPTO examines each application on its own facts. Treat the score as a way to narrow your options, then validate the finalists with a professional.

Screen your name now

Run a free check and see your conflicts in seconds.