Brand Protect is live, and every report is now free

Two changes.

Full reports are free. Sign in and every report you run is the complete one. Trademark analysis, business entity registrations, social handles, search competition, AI analysis, Brand Score. No credits. No unlock step. Name generation is free too.

Brand Protect is the paid product. $49 a month to watch up to five names and tell you when something changes.

Why reports are free now

Screening a name is a one-time thing. You do it while you're deciding, you get an answer, you move on.

Charging for that meant charging at the exact moment someone was still working out whether the name was worth anything. It also put the most useful thing we build behind a wall for the people who need it most. Founders three weeks in with a shortlist and no budget.

So screening is free. What's worth paying for is what happens after you pick.

What happens after you pick

You register the domain. Maybe you file a trademark. You grab the handles.

Then the name sits there while the world moves around it.

Someone files a trademark that resembles yours. You have 30 days from publication to object, and the window doesn't reopen.

A domain in an extension you skipped gets registered by someone else.

A handle you couldn't get opens up.

A company registers under your name in a state you don't operate in.

A competitor starts outranking you for your own brand name.

None of this sends you a notification. You find out when a customer mentions it, or when it's too late to do the cheap version of something about it.

Protect watches.

What it checks

Trademarks, weekly. The USPTO register for marks matching or resembling your name. New filings, status changes, registrations. If you give us your serial number we verify it against USPTO records directly.

Domains, weekly. Your watched extensions. Registration, expiry, lifecycle. You get a renewal warning on domains you own before they lapse.

Social handles, weekly. Eight platforms. Handles that open up, handles that get claimed.

Business entities, monthly. A five-state sweep for companies registering under your name.

Search, weekly. Your position in the top ten Google results for your own brand name. Who enters, who leaves, who overtakes you.

Performance, monthly. Authority score, referring domains, backlinks, organic keywords, branded search volume.

Something changes, you get an email. Nothing changes, you get a short all-clear so you know the watch is running.

The dashboard

Every monitored name has a page showing where it stands across all six signals, plus a history of every change and when it happened.

Each card carries one action at most, sitting next to the thing that prompted it. Register the open extension. Claim the handle that just opened. Confirm the entity registration is yours. Renew the domain that's expiring.

If there's nothing to do, the card says so. It doesn't invent a button.

What this isn't

Protect is monitoring over public data. The USPTO register, domain registries, Secretary of State records, social platforms, search results. It's not a legal service and it's not a substitute for a trademark attorney.

A knockout screen catches exact and near matches. It doesn't catch every conflicting mark, it doesn't catch common-law rights, and it can't tell you whether a conflict actually matters. That needs a lawyer.

What Protect does is make sure you know something happened while there's still time to act. That's narrower than "brand protection." It's also a promise we can keep.

Pricing

Free. Full reports, name generation, every signal we check. No card.

Protect, $49 a month. Five names watched weekly, email alerts, the monitoring dashboard, your claimed brand page.

See pricing

If you're already running reports, nothing changes except that it costs nothing. If you've picked a name and want to know when the ground shifts under it, that's what Protect is for.

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Related: Someone filed a trademark on your brand name · How to check if a name is trademarked