The 10 best trademark registration services

There are three ways to get a US trademark filed. You can file it yourself with the USPTO. You can pay an online service to do it, usually with an attorney reviewing. Or you can hire a trademark lawyer, who will normally start with a clearance search.

They differ by an order of magnitude in price, and the cheap end isn't always the cheap end once a filing goes wrong.

First, the government fee

Whoever files for you, the USPTO charges its own fee on top. Since January 18, 2025 it's $350 per class, plus $200 per class if you write your own description of goods and services instead of using the USPTO's pre-approved wording, and $100 per class if the application is missing required information.

So one class costs $350 at minimum. Most startups need one or two; here's how to tell which.

Prices below are as listed on each vendor's site in October 2026 and exclude the USPTO fee unless noted.

Disclosure: we make BrandScreen, a brand-name screening tool. It doesn't file trademarks, so it isn't ranked here.

Before you pay anyone to file

Every service below files an application. None of them can make a conflicting mark go away, and a conflict is the main reason applications get refused. A refused application still costs the government fee.

So check the register first. A BrandScreen report searches the USPTO for live marks and pending applications that match your name, alongside domains, business entities in five states, social handles and search competition. It's free, takes about a minute, and tells you whether the name is worth paying anyone to file. It's a search of USPTO records, not legal clearance, and recently filed marks can take time to become searchable.

Then pick a service.

1. USPTO direct filing

What it is: Filing it yourself through the USPTO's Trademark Center.

Price: The $350 per class government fee only.

Filing directly is the cheapest route, and for a distinctive name in an obvious class it's very doable. You need a USPTO.gov account with identity verification. The USPTO's own trademark search is free.

Limitation: Nobody checks your work. A wrong class, a vague description or a missed conflict can cost you the fee and months of waiting.

Best for: Founders with a clearly distinctive mark who are comfortable with the USPTO's ID Manual.

2. LegalZoom

What it is: Online legal service with attorney-led trademark filing.

Price: $899 for Premium Trademark Registration.

LegalZoom has an attorney choose your classes and file. The package includes a federal and common-law search, responses to minor procedural office actions, and three months of monitoring. If your application is finally refused, a second filing is included.

Limitation: Only minor office actions are covered, and monitoring auto-renews at $249/yr after the first three months.

Best for: Founders who want a well-known name and a packaged, attorney-led filing.

3. Trademark Engine

What it is: Low-cost online filing service.

Price: Packages from $49, plus a $100 platform fee.

Trademark Engine has the lowest advertised entry price. A licensed attorney reviews the application, and the higher tiers add a call with one. Rush filing is available.

Limitation: The $49 headline becomes about $499 for one class once the platform and USPTO fees are added. The included search only catches direct hits.

Best for: Budget filers with a clearly unique mark.

4. Trademarkia

What it is: Attorney-assisted filing platform with a large public trademark database.

Price: From $499. Office-action responses are extra.

Trademarkia includes attorney guidance and a one-to-one consultation on every tier, and files in over 180 countries. Its searchable database is useful even if you file elsewhere.

Limitation: Only the Premium tier includes a comprehensive search, and office-action responses are charged separately.

Best for: Attorney help at a mid-range flat price, or plans to file abroad.

5. Rocket Lawyer

What it is: Membership-based online legal service.

Price: From $400 with a paid membership.

Rocket Lawyer has an attorney run a conflict search, give an opinion and prepare the filing. If the first application is finally refused, a second is prepared and filed at no charge.

Limitation: The best price needs an ongoing membership.

Best for: Founders who already use, or want, a general legal membership.

6. LegalShield

What it is: Prepaid legal plan with access to attorneys at its provider law firms.

Price: Business plans from $49/mo. Trademark filing is offered at a discounted flat fee that depends on your plan.

LegalShield makes sense if you want ongoing access to a lawyer for contracts, collections and other small-business questions, and expect to file a mark along the way.

Limitation: You're paying monthly for a general legal plan, and anything beyond a basic filing, such as a dispute, is billed separately. Not available in every state.

Best for: Founders who want an always-on legal plan and file a mark occasionally.

7. Gerben IP

What it is: Boutique trademark law firm with flat fees.

Price: $3,000 flat for a search and application in up to two classes, for marks already in use.

Gerben IP runs a full federal, state and common-law search, writes an opinion letter, files, and tracks the application through to registration. Non-substantive office actions are included.

Limitation: The most expensive option here. Substantive office actions are extra, and marks not yet in use need a custom quote.

Best for: Funded startups with a brand worth proper clearance and counsel.

8. UpCounsel

What it is: Marketplace for hiring independent attorneys.

Price: Varies by attorney; you compare quotes.

UpCounsel lets you post the job and choose from proposals, with attorney profiles, ratings and reviews.

Limitation: Quality and scope vary from attorney to attorney, so compare what each quote actually includes.

Best for: Founders who want to pick their own lawyer and negotiate scope.

9. Corsearch

What it is: Enterprise trademark clearance, screening and watch platform.

Price: Quote only.

Corsearch screens names at scale against global trademark and company-name data and runs ongoing watch services. It's usually bought by in-house legal teams and law firms.

Limitation: Sales-led and priced for enterprises. More than most early-stage founders need.

Best for: Brand and legal teams clearing many names, or clearing across many countries.

10. CompuMark

What it is: Clarivate's trademark clearance search service.

Price: Quote only.

A CompuMark US Full Search is the industry benchmark for clearance, covering the USPTO, state registers, common-law use, domains and the web.

Limitation: No public pricing, and the report is meant to be read by trademark counsel.

Best for: High-stakes launches where a pre-filing clearance report is worth the cost.

How BrandScreen is different

Most of this list is about filing. BrandScreen is about whether to file at all, and about what happens afterwards.

It comes before the filing fee. Every service above takes your money before it can tell you much about the name, and the comprehensive searches are usually reserved for the top tiers. A refused application still costs the $350 per class. BrandScreen checks the register for free first, so you only pay a filer for a name that has a chance.

It looks beyond the trademark register. A name can be clear at the USPTO and still be a bad buy: the .com held by a company in your space, an LLC with your name in Delaware, every handle taken. A trademark service won't tell you that. BrandScreen checks all of it at once, and the Brand Score weighs it together.

It keeps watching after registration. Filing services hand you a serial number and, at most, a few months of monitoring. Protect re-checks weekly for as long as you hold the name, and if someone files a mark like yours you hear about it the week it shows up in USPTO search, usually well before the 30-day opposition window opens.

None of that replaces a lawyer when the stakes are high. Screen with BrandScreen, file with whichever service above suits your budget, then let Protect keep watch.

BrandScreen is not a law firm and doesn't provide legal advice. For legal questions about a specific mark, consult a licensed trademark attorney.

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